Modern business users consider the ability to interact with customers, employees, assets, products, and other businesses in real-time, anytime, and from any location a basic requisite. They expect to pay as they say, virtually be there, and essentially get all tasks done in micro-moments. Mobile Centric Digital Transformation or Mobimorphosis has become the defining enterprise mobility catalyst. However, to capture the real value of mobile, organizations need a mobile-first-mobile-must strategy that can foster professional efficiency, business enablement, and collaboration.